Outdoor Advertising (OOH & DOOH) • Lagos, Nigeria
Lagos traffic is famous, and that makes it one of the best places in Africa for outdoor advertising. Sunny Idika Production handles billboard advertising in Lagos and across Nigeria, from choosing the right sites to designing, printing and mounting boards that drivers and commuters cannot miss.
We work with static and LED (DOOH) billboards, gantries, unipoles, lamp-post banners and building wraps, and we plan outdoor campaigns alongside your digital ads so the two reinforce each other.
What’s Included
We recommend locations based on traffic, visibility and your customers’ daily routes, on corridors such as Third Mainland Bridge, Lekki–Epe Expressway, Ikorodu Road, Victoria Island and Ikeja.
Rotating digital slots with motion, multiple messages and day-parting, ideal for launches and time-sensitive offers.
48-sheet boards, unipoles, gantries and rooftop units for long-running brand presence at a lower cost per day.
Artwork designed to be read in three seconds from a moving car: one message, big type, strong contrast.
High-quality flex printing, installation and replacement, with dated photographs as proof of posting.
We check that every site carries the required LASAA approval in Lagos, or the relevant state signage approval elsewhere.
A Closer Look
Not every busy road suits every brand. A premium real estate developer may want gantries on the Lekki corridor, while an FMCG brand may get better value from multiple static boards across Ikorodu Road, Agege Motor Road and the Mainland. We look at traffic volume, how long cars are held in traffic, sightlines, competing boards and the customers who actually use each route.
LED billboards suit launches, promotions and brands that want to change their message often. Static boards are usually better value for long-term visibility. Many of our clients combine both, then add social media ads targeted to the same areas so people who see the board can find the brand online.
Not sure if we fit your sector? Tell us about your business and we will say honestly whether we can help.
Why Sunny Idika Production
Reason 01
Our designers understand outdoor viewing distances and speeds, so your board is readable, not just attractive.
Reason 02
We plan campaigns in Lagos and other Nigerian cities, and coordinate everything from one point of contact.
Reason 03
You receive photographs of every board once it is up, and regular checks during the campaign.
Reason 04
We pair billboards with social media and Google ads so people who see your board can find you online straight away.
How It Works
01
We learn your goals, audience, budget and campaign dates.
02
You receive a shortlist of available sites with photos, traffic notes and costs.
03
We design the artwork, get your approval and handle printing.
04
Boards go up, you receive proof of posting, and we monitor until the campaign ends.
Frequently Asked Questions
Cost depends on the location, size, format (static or LED) and how long you book. Prime sites on major routes cost more than secondary roads. We send a costed site plan after understanding your budget.
OOH (out-of-home) covers all outdoor advertising, including printed static boards. DOOH (digital out-of-home) refers to LED and digital screens, where your advert shares a rotating slot and can be changed quickly.
Most brands book at least one month to build recognition. Launches and promotions can run shorter on LED screens, while long-term brand presence often runs for several months.
Yes. Outdoor adverts in Lagos are regulated by the Lagos State Signage and Advertisement Agency (LASAA). We only book sites that carry the necessary approvals.
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