Media Planning & Buying • Lagos, Nigeria
Buying ads is easy. Buying the right ads, at the right price, in front of people who will actually buy from you, is the hard part. Sunny Idika Production is a media buying agency in Lagos, Nigeria that plans and buys digital and traditional media for brands that want to see a return, not just impressions.
We negotiate rates, set up tracking before a single naira is spent, and move budget week by week towards the channels bringing in leads and sales. You see every figure in a plain monthly report.
What’s Included
We study your customers, competitors and budget, then build a channel plan that says exactly where each naira goes and what it should bring back.
Facebook, Instagram, TikTok, X and LinkedIn campaigns with audiences, creatives and budgets set up for leads, sales or app installs.
Search, Performance Max, display and YouTube campaigns built around the words your buyers type into Google every day.
Automated banner and video placements on Nigerian and international websites, targeted by location, interest and behaviour.
Airtime planning and booking on terrestrial, cable and radio stations, with spot schedules chosen for your audience and budget.
Pixels, conversion tracking, UTM links and call tracking set up from day one, so every result can be traced back to the ad that produced it.
A Closer Look
Nigerian audiences are spread across very different channels. A fintech app might win on TikTok and Google Search, while a food brand still needs radio in the mornings and billboards on busy roads. We begin every plan by asking where your buyers spend their time and what it costs to reach them there, then split the budget accordingly.
Once campaigns are live, we compare cost per lead and cost per sale across every channel. Budget moves towards whatever is working, and channels that only deliver cheap impressions are cut back. This is the difference between buying media and investing it.
Not sure if we fit your sector? Tell us about your business and we will say honestly whether we can help.
Why Sunny Idika Production
Reason 01
We report cost per lead, cost per sale and return on ad spend, not just reach and clicks.
Reason 02
Digital, TV, radio and billboards are planned together so they support each other instead of competing for budget.
Reason 03
Our designers and video team produce ads made for each platform, so you are not stuck with one image stretched across every channel.
Reason 04
We prepare ads for ARCON vetting where required and follow each platform’s ad policies, so campaigns are not rejected or paused.
How It Works
01
We review past campaigns, your website and your competitors’ ads to find what is working and what is wasting money.
02
You receive a media plan with channels, budget split, targets and timelines before anything is booked.
03
Campaigns go live with tracking in place, starting with test budgets to find the best audiences and ads.
04
We shift budget to winners every week and send a clear monthly report on spend and results.
Frequently Asked Questions
A media buying agency plans where your adverts should run, negotiates the price and books the space or airtime. A good one also tracks the results and moves money away from channels that are not performing.
There is no fixed minimum. Small businesses can start testing on Meta or Google with a modest monthly budget, while TV, radio and multi-channel campaigns need more. We recommend a budget after looking at your goals.
It depends on the size and mix of the campaign. We agree the fee structure in writing before launch, so you always know what goes to media and what goes to management.
Most digital campaigns start producing data within days and enquiries within the first one to two weeks. Performance usually improves over the first month as we optimise.
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