Field Marketing • Lagos, Nigeria
Some customers need to see, touch or taste a product before they buy it. Sunny Idika Production is a field marketing agency in Lagos that sends trained, branded teams to markets, estates, offices, campuses and retail outlets to introduce your product face to face.
Every activity is planned around a target, whether that is samples handed out, sign-ups collected or units sold, and you receive daily updates with photos and numbers.
What’s Included
Branded teams hand out samples at high-footfall locations and record feedback and contact details.
Estate and neighbourhood campaigns that explain your product and sign up customers at home.
Promoters in supermarkets and shops who drive trial, manage displays and boost sales at the shelf.
On-the-spot registration for apps, banks, telecoms and subscriptions, with data captured digitally.
We recruit, brief and train promoters on your product, brand voice and sales pitch.
Daily photos, location check-ins and numbers, plus a final campaign report.
A Closer Look
Field marketing is most effective when a product benefits from a conversation or a trial: new food and drink brands, financial services, telecoms offers, apps that need sign-ups, and household products entering a new area. Talking to customers face to face also gives you feedback that surveys and online ads cannot.
We choose locations by matching your target customer to the places they visit: open markets, estates, office districts, campuses, motor parks or supermarkets. Teams are given clear daily targets, and every sample, sign-up and sale is recorded, so you can measure cost per customer just like a digital campaign.
Not sure if we fit your sector? Tell us about your business and we will say honestly whether we can help.
Why Sunny Idika Production
Reason 01
Promoters are briefed on your product and brand before they ever speak to a customer.
Reason 02
Location check-ins, photos and daily targets keep teams productive and campaigns transparent.
Reason 03
We design and print uniforms, flyers, banners and stands in-house.
Reason 04
Leads and feedback are captured digitally so your sales team can follow up straight away.
How It Works
01
We agree locations, dates, targets and the message your team will deliver.
02
We assemble and train the team and produce branded materials.
03
Teams go out with supervisors, daily targets and live reporting.
04
You receive a full report with numbers, photos, feedback and leads.
Frequently Asked Questions
Field marketing means promoting your product in person, where customers live, work and shop. It includes sampling, door-to-door campaigns, in-store promotions and on-the-spot sign-ups.
We run field campaigns across Lagos, including markets, estates, offices and campuses, and can organise teams in other Nigerian cities.
Supervisors manage each team, and you receive daily check-ins with locations, photos and numbers against target.
Yes. Field teams work well alongside market activations, billboards and social media, and we can plan them together.
Related Services
Market activation and experiential marketing agency in Lagos: market storms, roadshows, sound trucks, brand ambassadors and launch events across Nigeria.
Billboard advertising in Lagos and across Nigeria: LED (DOOH), static boards, gantries and lamp-post banners, with site selection, design and mounting.
Social media marketing agency in Lagos running brand awareness campaigns, content and page management on Instagram, TikTok, Facebook, X and LinkedIn.
